Community & Corporate Responsibility

As an organisation with historic roots in Africa, CFAO has a duty to be exemplary, as well as specific responsibilities to society and the environment. On this continent where sustainable development is a particularly critical issue, the Group continually takes new steps for the benefit of its employees and local communities in the countries where it operates.

CFAO's approach involves four key priorities:

  • Implementing corporate social policies that are compatible with local conditions
  • Ensuring the activities of Group subsidiaries are environmentally friendly
  • Helping achieve millennium targets for alleviating poverty through community programs to support healthcare and education
  • Ensuring that its employees buy into the rules laid down in the Group’s Code of Business Conduct

Below is a list of South African organisations that CFAO are actively involved with or have supported in the past.

REEDS Motor Group is an active sponsor and friend of the Amy Biehl Foundation. Founded by the family and friends of Amy Biehl, the Foundation has flourished in its mission to weave a barrier against violence by emphasizing social, cultural and economic empowerment through its programmes.

Little Lambs is a non-profit organisation that assists in relieving the extreme poverty and suffering that is experienced in the Cape Town townships and disadvantaged areas. With a high mortality rate, HIV and TB have had a serious impact on the number of infected and orphaned children in South Africa.

This organisation aims to make a difference to the lives of children, in order to provide a safe haven and hope for the future. REEDS Motor Group sponsored Little Lambs Organisation, providing them with a Chevrolet utility vehicle that helps the group perform day to day functions.

REEDS has also provided assistance to Beautiful Gate Ministry - an interdenominational Christian organisation that gives care and support to vulnerable children and families. Situated in Cape Town in the informal township of Lower Crossroads, this group aims to empower communities and families.

Beautiful Gate has developed a solid reputation as a partner to the local community, local NGOs and government through its work in highlighting the impact of HIV/AIDS on children, families and the community.

REEDS Motor Group has also been a proud vehicle sponsor of the Volunteer Wildfire Services - a group of about 150 men and women from all walks of life who help to combat and extinguish wildfires that occur in the Cape Peninsula.Established in 1999, the VWS is a registered Section 21 company that continues to grow in reputation and stature. Over the years, the group has worked with Table Mountain National Park and surrounding areas to control wildfires in the region.

Also known as WETPUPS, Western Province Preparatory School is one of the most respected private primary schools in the Western Cape. Established in 1912, the school is headed by Michael Hosty.

This innovative school focuses on providing a nurturing environment for children to better themselves through creativity, academics and extra mural activities, with high standards expected in order to foster tolerance, consideration and respect in each of its learners.

REEDS Motor Group is the official off-road vehicle sponsor of the FNB Wines2Whales MTB Adventure and Race. This scenic race runs through the 230km of the Western Cape, from Somerset West to Hermanus. Known for its tough challenge and beautiful route, the event has become one of the top mountain biking events in South Africa.

Through the GM Childlife Foundation, General Motors South Africa (GMSA) and Williams Hunt Humansdorp assisted Hope for Talhado Children’s Haven with R170 000 to build a new classroom for their school.

Established in 1997, this club uses the Majik Forest Trails - an area of woodland and unused vineyard situated above the Van Riebeeckshof Shopping Centre in the Cape Town northern suburbs.

At less than 12 hectares, this trail is the only one of its kind in the area. Mountain bikers have been enjoying the trails for many years, with walkers and runners also enjoying the beauty that it provides.

Established in 1997, this club uses the Majik Forest Trails - an area of woodland and unused vineyard situated above the Van Riebeeckshof Shopping Centre in the Cape Town northern suburbs.

At less than 12 hectares, this trail is the only one of its kind in the area. Mountain bikers have been enjoying the trails for many years, with walkers and runners also enjoying the beauty that it provides.

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